Interactive Video Overlays

How Video Gets Personal

Internet video is becoming interactive. It not only talks, it listens. Your viewers can request more information, purchase products, opt-in to newsletters or learn more.

The most important feature added to online video is the technology of making your video interact with viewers.

Video overlays are the best improvement to happen to online video to date. The reason is because Internet marketers can find more customers among the millions of people watching videos each month. This is what was missing from online videos. If people like what they see and want to buy, it is important to make the purchase as easy and fast as possible. Now with interactive video overlays. Internet marketers can control when and where text pops up on the video without ruining the video content or experience. If designed well a video overlay will enhance the video content and user experience.

Another important use for interactive video overlays is for training purposes. The user could be tested or surveyed while viewing. The video pauses and a question pops up. After the interaction is complete, the video resumes. This feature opens the possibility for a plethora of designs and uses.

I expect more competition in this video overlay segment.  Here are some companies who are providing the service today.

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http://Overlay.TV

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http://www.asterpix.com/

Your videos circulating the Internet can be modified with an interactive overlay through Asterpix.com, they provide a free and a PRO paid service. Customize videos with links and text about products or services while your video plays.

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http://permissiontv.com/index.php

This provider is an important company to look at. They are servicing large budget corporations. PermissionTV would prefer I don't publish how much they charge for services, so I will leave it off this review. Just know that this service is for medium to large advertising budgets.

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http://Mixpo.com

I was lucky to get a thorough tour of the back office of what a Mixpo client can do. Wow! This has to be the hottest new business model on the Internet. The pricing is steep for small businesses starting out. Look for companies who are reselling Mixpo services in small bites. If you have a multi thousand dollar monthly budget and a plethora of video content ready to be monetized you can easily make all your video content interactive. Mixpo is a great service. I especially like the metrics provided. One unique feature of the Mixpo metrics is you know how far into the videos people are watching. Imagine the possibilities! If most people stop watching after 24 seconds, or at the same spot in the video, you know where your video may need improvement. The metrics (analytics) are very impressive. Mixpo's site is easy to navigate and is a delicious taste of great things to come for Internet marketers utilizing Web video. Go Mixpo!